Directed the Bartenders x Boardies Sweepstakes campaign from concept to execution, overseeing creative direction, talent booking and full project management within budget. Developed the shot list and curated all props, products, and wardrobe to capture vibrant, high-energy poolside content. The campaign highlighted limited-edition Boardies swim shorts and Bartenders Trading Co.'s top-selling cocktails. Through a mix of lifestyle photography and candid moments, the final result brought to life a laid-back summer vibe, emphasizing fun, variety, and the ultimate poolside experience.